Principles of Marketing

Catalog description

This course provides a foundational overview of marketing by exploring how firms create, communicate, deliver, and capture value for customers and stakeholders. Students will examine key topics including consumer behavior, market segmentation, the marketing mix (product, price, place, promotion), and the role of strategy within the broader business environment. Through active learning, the class emphasizes ethical, global, and digital marketing trends to prepare students for dynamic decision-making in modern markets. Recommended background: None.