BRAND MANAGEMENT

Catalog description

This course exposes students to contemporary thought about brands and branding, the interaction between brands and consumer culture, and the strategies for building strong brands, Specific topics include brand identity, brand positioning, brand meaning, as well as how the brand guides strategic decisions about the elements of the marketing mix. PREREQ: MUST BE ADMITTED TO A COBE GRADUATE DEGREE OR CERTIFICATE PROGRAM; M.S. MARKETING STUDENTS MUST HAVE COMPLETED 18 CREDITS IN THE MS MARKETING PROGRAM