STRATEGIC SALES MANAGEMENT AND SALESFORCE ANALYTICS

Catalog description

Strategic approach to leading and developing high-performing sales teams. The course focuses on leadership, coaching, motivation, performance management, analytics, as well as industry best practices and emerging trends. Students will gain a better understanding of the soft skills needed to lead a sales organization, as well as advanced analytical and technology-based decision-making, including artificial intelligence, sales-force automation, and sales enablement. PREREQ: MUST BE ADMITTED TO A COBE GRADUATE DEGREE OR CERTIFICATE PROGRAM