ENTREPRENEURIAL MARKETING STRATEGY

Catalog description

The course explores the intersection of marketing and entrepreneurship to address key marketing strategies for small and start-up businesses, product launches, and entrepreneurial marketing strategies that can benefit all organizations. Students will apply an entrepreneurial mindset and marketing concepts to address strategic challenges confronting marketers in entrepreneurial ventures through various learning tools such as case studies, marketing audits, and strategic marketing plan development for a new or small/growing firm. PREREQ: MUST BE ADMITTED TO A COBE GRADUATE DEGREE OR CERTIFICATE PROGRAM