MARKETING STRATEGY

Catalog description

Marketing Strategy reviews topics related to marketers' strategic efforts. It focuses on the Marketing Plan and offers students the opportunity to run a simulation, which will allow them to make specific choices related to Product, Promotion, Pricing and Distribution issues and gain feedback about the validity of their decisions. The course also examines how to leverage artificial intelligence to analyze and adjust marketing strategy, while exploring the ethical implications of data-driven marketing. PREREQ: MUST BE ADMITTED TO A COBE GRADUATE DEGREE OR CERTIFICATE PROGRAM