MARKETNG 740

PERSUASION AND NEGOTIATION STRATEGIES

University of Wisconsin-Whitewater · UGRD · Fall 2026

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This course will emphasize persuasive communication strategies and applied negotiation techniques. The course will apply a case-based methodology to teaching and learning in the class. Ethics will be examined with an emphasis on mindfulness in communication and behavior, as well as the development of empathy. Students will also explore how to use generative artificial intelligence to evaluate persuasive presentations and explore ways to strengthen emotional and logical appeals. PREREQ: MUST BE ADMITTED TO A COBE GRADUATE DEGREE OR CERTIFICATE PROGRAM

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Class #wisconsin_whitewater-3330Fall 2026UGRD2-3 credits
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