MARKETNG 740
PERSUASION AND NEGOTIATION STRATEGIES
University of Wisconsin-Whitewater · UGRD · Fall 2026
1 section
Catalog description
This course will emphasize persuasive communication strategies and applied negotiation techniques. The course will apply a case-based methodology to teaching and learning in the class. Ethics will be examined with an emphasis on mindfulness in communication and behavior, as well as the development of empathy. Students will also explore how to use generative artificial intelligence to evaluate persuasive presentations and explore ways to strengthen emotional and logical appeals. PREREQ: MUST BE ADMITTED TO A COBE GRADUATE DEGREE OR CERTIFICATE PROGRAM
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #wisconsin_whitewater-3330Fall 2026UGRD2-3 credits
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