MARKETNG 450

SALES NEGOTIATION AND CONFLICT RESOLUTION

University of Wisconsin-Whitewater · UGRD · Fall 2026

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A combination of art and science, negotiation involves securing agreement between interdependent parties. Topics include analyzing and assessing negotiation scenarios, preparing for a negotiation, power and influence strategies, coalitions, and managing conflict. Role-playing, as a key component of the class, offers students the opportunity to develop their negotiating skills. PREREQ: MARKETNG 211 AND ((COBE MAJOR: 2.50 CUMULATIVE GPA) OR (NON-COBE MAJOR/MINOR/COBE MINOR: 60 CREDITS AND 2.00 CUMULATIVE GPA))

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Class #wisconsin_whitewater-1671Fall 2026UGRD3 credits
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