MARKETING ANALYTICS AND ARTIFICIAL INTELLIGENCE

Catalog description

Advancing technology is enabling marketers to create individualized customer relationships in situations where previously such relationships were not possible. This course is designed to increase students' understanding of how technology is used to design and implement marketing strategies. Special attention will be devoted to the application of marketing analytics and artificial intelligence to marketing strategy. PREREQ: MARKETNG 211 AND ((COBE MAJOR: 2.50 CUMULATIVE GPA) OR (NON-COBE MAJOR/MINOR/COBE MINOR: 60 CREDITS AND 2.00 CUMULATIVE GPA))