SALES MANAGEMENT

Catalog description

Sales has a unique and critical position in every organization that requires an equally unique approach to management. This course examines the critical role of sales force design, management, and leadership of the sales function, which is essential to all organizations. It looks at contemporary issues such as ethics, managing in a global environment, generational differences, diversity in the salesforce, and the profound transformation of sales enablement through technologies such as artificial intelligence. PREREQ: MARKETNG 211 AND ((COBE MAJOR: 2.50 CUMULATIVE GPA) OR (NON-COBE MAJOR/MINOR/COBE MINOR: 60 CREDITS AND 2.00 CUMULATIVE GPA))