BUSINESS TO BUSINESS MARKETING

Catalog description

An in-depth examination of the distinct world of business-to-business (B2B) marketing, this course develops your understanding of how and why businesses attract and initiate relationships in commercial, governmental, and institutional markets. The course uses current events and examples to look at all aspects of the marketing and sales process and the latest technological advances, including artificial intelligence. PREREQ: MARKETNG 211 AND ((COBE MAJOR: 2.50 CUMULATIVE GPA) OR (NON-COBE MAJOR/MINOR/COBE MINOR: 60 CREDITS AND 2.00 CUMULATIVE GPA))