ARTIFICIAL INTELLIGENCE AND MARKETING INNOVATION

Catalog description

This course explores the intersection of artificial intelligence (AI), technology, and marketing innovation. Emphasis is placed on how AI is revolutionizing traditional approaches to product innovation, from ideation and concept testing to product launch. Through a blend of theory and practice, the course equips students with the skills necessary to innovate and succeed in the realm of marketing. PREREQ: MARKETNG 211 AND ((COBE MAJOR: 2.50 CUMULATIVE GPA) OR (NON-COBE MAJOR/MINOR/COBE MINOR: 60 CREDITS AND 2.00 CUMULATIVE GPA))