MARKETNG 361

INTERNATIONAL MARKETING

University of Wisconsin-Whitewater · UGRD · Fall 2026

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The course provides a critical assessment of global market opportunities and of the tactics and strategies for marketing of goods and services across national boundaries. Covered in the course are global marketing environment, modes of market entry, and of managing marketing mix variables in a foreign setting. PREREQ: MARKETNG 211 AND ((COBE MAJOR: 2.50 CUMULATIVE GPA) OR (NON-COBE MAJOR/MINOR/COBE MINOR: 60 CREDITS AND 2.00 CUMULATIVE GPA))

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Class #wisconsin_whitewater-1662Fall 2026UGRD3 credits
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