INTRODUCTION TO DIGITAL MARKETING

Catalog description

Technological changes and the "always connected" consumer force marketers to continually evolve. The basics of emerging digital marketing media, artificial intelligence (AI), and related techniques for reaching online consumers across multiple devices are covered. The course explores AI and digital marketing's transformative impact on traditional marketing practices and privacy. Students will analyze and interpret digital marketing data to evaluate marketing strategies and generate recommendations. PREREQ: MARKETNG 211 AND ((COBE MAJOR: 2.50 CUMULATIVE GPA) OR (NON-COBE MAJOR/MINOR/COBE MINOR: 60 CREDITS AND 2.00 CUMULATIVE GPA))