PRINCIPLES OF SELLING

Catalog description

An introduction to the art and science of selling and persuasion, focusing on communication skills, selling theories, techniques, and practices. This experiential "learning by doing" class utilizes interactions with business professionals to improve your skills. This course will also develop your understanding of the latest business and communication technologies, including artificial intelligence (AI) and its applications. PREREQ: MINIMUM SOPHOMORE STANDING AND ((COBE MAJOR: 2.50 CUMULATIVE GPA) OR (NON-COBE MAJOR/MINOR/COBE MINOR: 2.00 CUMULATIVE GPA))