MANGEMNT 386
ENTREPRENEURSHIP: BUSINESS FEASIBILITY
University of Wisconsin-Whitewater · UGRD · Fall 2026
Catalog description
This course concentrates on identifying and evaluating opportunities that may become the foundation for a new business or non-profit entity. Identification focuses on exploring demographic and societal trends, consumer and industrial needs, technological and knowledge changes. Evaluation involves customer and industry market assessments, potential for intellectual property protection and financial feasibility. Additional consideration will be given to development and resource options. PREREQ: (COBE MAJOR: 2.50 CUMULATIVE GPA) OR (NON-COBE MAJOR/MINOR/COBE MINOR: 60 CREDITS AND 2.00 CUMULATIVE GPA) UNREQ: MAY NOT BE TAKEN FOR CREDIT BY ENTREPRENEURSHIP MAJORS
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