JOURNLSM 423

ADVERTISING CAMPAIGNS

University of Wisconsin-Whitewater · UGRD · Fall 2026

1 section

Catalog description

Sales problems in advertising; the planning and execution of an advertising campaign; choice of advertising media; market and consumer research; a study of advertising as an institution and its role in communications, society, our economy and business. PREREQ: COMM 275 AND JOURNLSM 320 AND JOURNLSM 322

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Class #wisconsin_whitewater-1517Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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