JOURNLSM 320

ADVERTISING COPYWRITING AND LAYOUT

University of Wisconsin-Whitewater · UGRD · Fall 2026

1 section

Catalog description

Study of the strategy and principles used to develop copy and visuals for persuasive messages in advertising, sales promotion, direct response, interactive and other brand communication. Students will apply the principles they learn by writing and designing messages across various media and for a variety of products and services. Students will also gain presentation experience. PREREQ: JOURNLSM 220 AND JOURNLSM 241

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Class #wisconsin_whitewater-1510Fall 2026UGRD3 credits

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Instructor: Staff

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