SOCIAL MEDIA AND DIGITAL COMMUNICATION

Catalog description

This course examines the theories that guide our understanding of social and new media. Social media has brought about a paradigm shift in how interpersonal communication takes place within digital environments. This course will give students an understanding of communication theories that reflect on social media, and how best to communicate, present oneself, and manage relationships in these spaces. Students will also learn why some social media sites become popular and surpass previously dominating platforms.