MEDIA RELATIONS FOR COMMUNICATION PROFESSIONALS

Catalog description

This course will examine the U.S. news media system and explore the functioning of American news organizations. This course will identify the rules and conventions of the news industry that drive media coverage. This course will discuss common strategies and tactics used by communication professionals to influence news media coverage of social issues and events. Students will gain an understanding of and experience creating commonly used media relations communication tools such as news releases, exclusive story pitches, and media placements.