SOCIAL MOVEMENTS AND PERSUASION

Catalog description

This course examines how social movements accomplish change in our society. Using several case studies as examples, it explores communication and social movement theory perspectives and discusses the influence of social change communication strategies. The course explores such topics as the use of messaging to maintain movement momentum and the design of effective communication campaigns. PREREQ: COMM 110 ONE OF THE FOLLOWING: COMM 202 , 228; ENGLISH 376 ; JOURNLSM 220, 227, 241; MAGD 150