PR CASE STUDIES & APPLIED THEORY

Catalog description

The course analyzes several examples of public relations campaigns, exploring the thinking and strategies that guided the campaigns' creators. The course provides students with insights into the public relations profession and reveals what it takes to be successful in the profession. Students learn about several important communication theories and apply those theories to analyze and understand the campaign examples. The course discusses ethical public relations practice on the part of professionals. PREREQ: COMM 202 AND COMM 203