SOCIAL MEDIA OPTIMIZATION & THE NEW WEB

Catalog description

'Social Media Optimization' will teach students how to engage with online communities to generate publicity and manage the images and issues of organizations. This cutting-edge, timely curriculum will require students to investigate the most compelling topics confronting organizations and individuals striving to extract value from the dynamic, participatory, ever-changing 'new web.' (SBS and SBS-S) PREREQ: MINIMUM SOPHOMORE STANDING OR INSTRUCTOR CONSENT