COMM 275
AD & PR RESEARCH LITERACY
University of Wisconsin-Whitewater · UGRD · Fall 2026
1 section
Catalog description
Students learn about gathering information for communication planning. The course introduces students to some of the important research tools used by advertising and public relations professionals. They learn to assess the quality of research reports. Students study survey and group research methods. The course discusses market research and media tracking as well. PREREQ: JOURNLSM 220 OR COMM 202
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Availability not recently verifiedClass #wisconsin_whitewater-0474Fall 2026UGRD3 credits
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