BUS 371
Consumer Behavior
University of Wisconsin-Superior · UGRD · Fall 2026
1 section
Catalog description
Application of concepts from the disciplines of psychology, sociology, anthropology, and economics that affect purchase decisions of individuals. Current literature in consumer psychology is explored in its relation to marketing strategy.
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001
Availability not recently verifiedClass #wisconsin_superior-0237Fall 2026UGRD3.00 credits
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