GCOM 351

Cross-Media Campaigns

University of Wisconsin-Stout · UGRD · Fall 2026

1 section

Catalog description

Software, systems and processes used to plan and produce personalized and integrated cross-media (Web, print, e-mail, mobile, PDF, eBook, and other digital media) marketing/promotion campaigns. Databases, layout issues, dynamic content (text, images, charts and graphs), scripting, automation, variable data digital printing and personalization, design platforms and web storefront interaction. Prerequisites: take GCOM-251

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Class #wisconsin_stout-1165Fall 2026UGRD3 credits

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Instructor: Staff

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