BUMKG 425

Principles of Mobile Marketing

University of Wisconsin-Stout · UGRD · Fall 2026

1 section

Catalog description

How mobile marketing is defining business today, including strategy, tracking return on investment (ROI), advertising, applications and mobile websites. Text messaging, quick response (QR) codes, consumer interactions with mobile devices, and the laws and ethics of mobile marketing are explored. Prerequisites: take BUMKG 230

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Class #wisconsin_stout-0332Fall 2026UGRD3 credits

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Instructor: Staff

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