BUMKG 230

Principles of Marketing

University of Wisconsin-Stout · UGRD · Fall 2026

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Application of current theories to market goods and services to selected markets. Includes role of marketing within a society and firm, marketing mix variables, developing marketing strategy, segmenting markets, and analyzing environmental factors that impact the marketing activities.

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Class #wisconsin_stout-0320Fall 2026UGRD3 credits
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