Business of Media and Communication in Sport

Catalog description

Examines the relationships that exist between the media and sport in America, with an emphasis on college and professional sport. Topics covered include the roles newspapers, magazines, radio, and television have assumed as commercial enterprises in reporting sports. Students will gain an understanding of how college and professional teams deal with the media, including: strategic planning, placement of stories, holding media conferences, writing press releases, oversight of web sites, and handling sensitive situations.