Marketing Leadership through Applied Decision-Making

Catalog description

Strategic marketing leadership skills are developed through a variety of projects that utilize and develop marketing competencies in strategic planning decisions. The projects and topics may include effective utilization of social media in marketing; trends in consumer and buyer behavior; designing and implementing marketing research methods; strategic marketing through data analysis of marketing research; effective marketing through website and app design. This course is part of a service-based pricing program. Special tuition will apply for students enrolling in this course.