BUS 336

Professional Selling

University of Wisconsin-Stevens Point · UGRD · Fall 2026

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The principles and techniques of professional selling and relationship marketing are the main topics of this course. Personal communication theory will be used, along with a variety of personal and direct sales strategies, psychology, and other factors. To assist students in understanding and using the sales process model, role-plays and presentations will be used.

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Class #wisconsin_stevens_point-0424Fall 2026UGRD3 credits
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