Marketing Strategy

Catalog description

The objective of this class is to develop students' ability to manage strategic marketing issues within the context of the fundamental business objective of maintaining a competitive advantage. Major issues covered include; environmental and competitive analysis, market segmentation and targeting, positioning decisions, strategies for new products, strategies for growth, mature, and declining markets, and international strategies. Strategy formulation and implementation will be investigated. This is a writing intensive class. Prerequisites: MKTG 310, FINC 345, and senior standing.(F)