MKTG 365

Marketing Research

University of Wisconsin-River Falls · UGRD · Fall 2026

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The primary objective of this course is to develop an ability to formulate marketing research strategies to address the various kinds of marketing research questions/problems frequently encountered in organizations. The course will include an analysis of the major techniques used in collecting, analyzing and interpreting marketing research information. Prerequisites: MKTG 310 or 311, and Econ 226 or Math 226 or Psyc 201, and be of Soph level or higher. (F)

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Class #wisconsin_river_falls-0935Fall 2026UGRD3 credits
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