MKTG 352
Business to Business Marketing
University of Wisconsin-River Falls · UGRD · Fall 2026
1 section
Catalog description
Strategies for keeping business, institutional, and government customers by understanding their needs and buying practices are analyzed. The role of global strategic alliances, adding value, and creative problem solving are emphasized. The inter-relationships between products and services are also studied. Prerequisites: MKTG 310.(F)
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Availability not recently verifiedClass #wisconsin_river_falls-0933Fall 2026UGRD3 credits
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