MKTG 342

Services Marketing

University of Wisconsin-River Falls · UGRD · Fall 2026

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This course focuses on the challenging task of marketing for the service firm. The differences in marketing goods and the marketing of services is stressed. Includes strategy development for organizations form a wide variety of services industries. Prerequisite: MKTG 310 or 311.

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Class #wisconsin_river_falls-0932Fall 2026UGRD3 credits
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