MKTG 327

Sales Analytics

University of Wisconsin-River Falls · UGRD · Fall 2026

1 section

Catalog description

Sales Analytics covers models and metrics that deliver actionable insights. These insights will help uncover business development opportunities and support sales professionals in making informed decisions regarding the sales function. This course includes topics, techniques and models to identify potential customers, evaluate their performance, develop and maintain profitable relationships throughout the sales process. Prerequisites: MKTG 325 or AGEC 410. Sp.

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Class #wisconsin_river_falls-0931Fall 2026UGRD3 credits

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Instructor: Staff

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