Principles of Marketing

Catalog description

Marketing is the business function that deals with customers¿ unfulfilled needs and wants. This course will cover market oriented thinking, the role of marketing in organizations; which is to identify customer needs and wants, determine which target markets the organization can serve, decide on the appropriate products and services to serve these markets, and determine the optimal methods of pricing, promoting, and distributing the products or services. Prerequisites: ¿Sophomore standing¿ . F, Sp, W, SS.