Content Marketing Communications

Catalog description

This course will introduce students to content marketing concepts and help them develop the skills needed to execute a content marketing plan. Content marketing is a strategic process that focuses on the creation of content to help further an organization¿s brand. Content marketing involves creating consistent, relevant, and useful information to a brand¿s target audience to generate brand loyalty and thought leadership. Students will learn how to identify keywords and trending topics, create topic ideas, and develop compelling content. Prerequisites: MARC 200, MKTG 310, or permission of the instructor. (As offered)