Introduction to Marketing Communication

Catalog description

This course is designed to increase the student's understanding of marketing communications - theory and practice - in today's environment. The first half of the course focuses on the areas of advertising and communications; the second half provides an overview of promotional, public relations, direct marketing and personal selling communications. The technology lab component will provide operational skills in tools currently used by marketing communications professionals including word processing, presentational graphics, relational databases, desktop publishing, and Internet/World Wide Web access. Required of all Marketing Communications majors. (F, Sp)