Branding and Package Design

Catalog description

This course explores the fundamentals of branding and package design. Students will conceptualize, brand, and create complex three dimensional designs. Students will be encouraged to expand their problem-solving abilities, techniques, and visual language, all the while creating consistency and brand awareness. Focus will be placed on the design process, exploration, appropriateness, and craft in all projects. Prerequisites: ART 243 or with instructor consent. Course fee required. (As offered)