ISCM 7700
Customer Relationship Management
University of Wisconsin-Platteville · UGRD · Fall 2026
1 section
Catalog description
Customer Relationship Management (CRM) is a business strategy that aims to understand, anticipate and manage the needs of an organization's current and potential customers. This course will introduce critical concepts and methods such as customer value, customer asset value, CRM vision and strategy. Components: Class Prereqs/Coreqs: P: ISCM 7100 Typically Offered: Spring
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #wisconsin_platteville-1740Fall 2026UGRD3 credits
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