Startup Launchpad

Catalog description

This course is based on an experiential entrepreneurial education platform called the Lean Launchpad, the leading business model generator across the globe today. This course uses a project-based, immersive, and intensive approach to generate a scalable business idea with a team, use the Business Model Canvas to make assumptions, perform research, and adapt business ideas based on feedback. The course forces students out of their comfort zone to experience the steps of an early-stage startup team member. Course topics include: idea generation, mapping the environment, customer profiles and customer acquisition, rapid prototyping, pivot or persevere mentality, landing page design, as well as overcoming rejection and failure. Students will cultivate resilience while developing research, communication, presentation, and team building skills. Components: Class Prereqs/Coreqs: P: completion of speech competency or ENGLISH 1230 Typically Offered: Spring