Sports Marketing & Sales

Catalog description

Sports Marketing Sales is a specialized marketing course that is designed to prepare students to develop skills necessary to address marketing and sales issues specific to the sports industry. This course will analyze the field of sports in terms of the practices, applications, and strategies of mainstream marketing and sales. The subject includes Sponsorship, Endorsements, Licensing, Segmentation of the Sports Market, Promotional Strategy for the Marketing of Sports Products, Selling Sponsorships, Selling Tickets and Emerging Issues in Sports Marketing. Components: Class Prereqs/Coreqs: P: BUSADMIN 2630 or AGBUS 2430 Typically Offered: Occasionally