International Marketing

Catalog description

A conceptual focus on the breadth of the international marketing management area including problems, strategies and techniques, plus a survey background in such environmental factors as legal, cultural, economic, financial, and regional characteristics. The purpose is to prepare students and practicing business managers for successful operations in the world marketing environment of developing, industrial, and/or technological nations. Components: Class Prereqs/Coreqs: P: BUSADMIN 2630 or AGBUS 2430 Typically Offered: Fall - odd year