Marketing Research

Catalog description

Marketing is an evolving field that constantly looks for improvement. Research in its various forms is the tool to inform that evolution. This course will provide both theoretical foundations and direct experience in conducting informative marketing research. Topics include formal and impromptu marketing research projects that marketing professionals might encounter in a professional setting, the research process and designs, evaluation of data, and presentation of findings. Components: Class Prereqs/Coreqs: P: ( BUSADMIN 2630 or AGBUS 2430 ) and ( MATH 1830 or BUSADMIN 2340 ) Typically Offered: Fall