Digital Marketing

Catalog description

This course provides a comprehensive understanding of how a business can effectively market its products, services and ideas using digital technologies. Students will explore various topics such as e-commerce in the marketing mix, content marketing, search engine optimization, website design, online selling, social networking/selling, analytics, measuring results of the digital strategies and email marketing. This course will focus on modern digital marketing theories and their practical applications in today's dynamic business landscape. Components: Class, Discussion Prereqs/Coreqs: P: BUSADMIN 2630 or AGBUS 2430 Typically Offered: Fall