MKT 355

Buyer Behavior

University of Wisconsin-Parkside Flex · UGRD · Fall 2026

1 section

Catalog description

Examines theoretical and applied research and concepts in the buying decision processes in households, businesses, nonprofit and government organizations as these relate to development, implementation, and assessments of marketing strategies. Covers contributions from social and behavioral sciences as well as marketing.

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Class #wisconsin_parkside_flex-1396Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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