SEO and Digital Marketing Research

Catalog description

Covers state-of-the-art tools and techniques for search engine optimization (SEO) including search engine algorithms, keyword research, on-page/technical SEO, schema, off-page/link-building, local SEO, voice search, domain authority, key performance indicators, dashboards, position tracking, content-channel matrix, user experience, third-party SEO tools, SEO ethics/best practices, SEO vs. pay per click, and SEO trends.