BAMS 300X

Marketing Foundations Concepts and Application

University of Wisconsin-Parkside Flex · UGRD · Fall 2026

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Examines integration of the marketing function into the operation of a successful organization, including the role of marketing, the impact of the external environment on marketing strategies, market segmentation analysis, the concepts of the marketing mix, and conducting market research.

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Class #wisconsin_parkside_flex-0423Fall 2026UGRD2 credits
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