ABT 750

Biotechnology Marketing and Entrepreneurship

University of Wisconsin-Parkside Flex · UGRD · Fall 2026

1 section

Catalog description

Examines marketing case studies in diverse areas of biotechnology. Addresses marketing fundamentals and strategies, communicating value proposition strategy, ethical and regulatory concerns, startup strategies, pharmaceutical marketing, b2b marketing, salesforce development, branding, and promotion. Culminates with the creation of a marketing plan/analysis.

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Class #wisconsin_parkside_flex-0049Fall 2026UGRD3 credits

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Instructor: Staff

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