BUSADM 763
Marketing Analytics with Generative AI
University of Wisconsin-Milwaukee Flex · UGRD · Fall 2026
1 section
Catalog description
Theoretical background and hands-on experience analyzing marketing data through case-based exploration of marketing issues using statistical models for managerial decision-making. Students learn to leverage generative AI for contextually relevant data exploration and communicating analytical findings.
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Availability not recently verifiedClass #wisconsin_milwaukee_flex-1809Fall 2026UGRD3 credits
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